Listed value is not cash yet
A player farms 90 units per hour and sees a 38 gold unit price. Simple multiplication gives 3,420 gold/hour. That accurately describes the marked value of created inventory at the current listing price - not the realized outcome.
The goods need a buyer before they become gold. If 65% of volume sells in one listing cycle, only that portion passes through the market. The standard 5% Auction House cut reduces proceeds again.
How effective GPH is derived
The baseline model applies 65% sell-through and the 5% cut to 3,420 listed GPH, then subtracts 120 gold of hourly expenses and 35 gold of expected relisting losses. The result is roughly 1,957 effective gold/hour.
The monetization rate is about 57.2%. The remaining 42.8% has not necessarily vanished; part of it sits in unsold goods. But inventory cannot fund a purchase now, and realizing it needs time, another listing or a lower price.
Liquidity matters more than an attractive price
Across a two-hour session, the unsold 35% of production has a listed value of roughly 2,394 gold. Keep farming faster than the market absorbs supply and working capital rises while actual gold accumulation falls behind the guide's promise.
Compare farms using effective GPH and inventory at risk. A high price is useful only with enough demand behind it. Enter your own item, region and sell-through data - the baseline is a starting hypothesis, not a universal truth.
Replace the baseline with your inputs and get an answer for your scenario.
Data note. Every numeric example is a transparent baseline scenario. It is not presented as official publisher data and can be recalculated in the linked tool.